Google announced last week that it is replacing its previous privacy policies, which differed across specific Google services, with one overall policy.
The new policy, available here, has come under criticism for allowing Google to share user data across its services (for instance, across services like Gmail and YouTube).
The pooling of information in this way, critics say, increases the attraction for advertisers, because adverts can be more targeted.
Microsoft has been particularly vocal in criticising the new policy, taking out full-page ads in several large American newspapers including Today, The Wall Street Journal and New York Times (v3.co.uk).
The new policy does include the ability for Google to share information across its services. For example:
“We may combine the information you submit under your account with information from other Google services or third parties in order to provide you with a better experience and to improve the quality of our services.“
(Photo by Robert Scobie and licensed under a CC-BY 2.0 (Generic) licence.)